Glossary
What is Pay-Per-Lead?
A pricing model where you're charged for each qualified lead, whether a call or a form submission, that your campaign generates.
Why does Pay-Per-Lead matter for contractors?
Pay-per-lead makes budgeting predictable, but the word "qualified" carries all the weight. Agree in writing what counts as a lead and what happens when one is spam, a wrong number, or outside your service area, before the first invoice.
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Related
Terms worth knowing alongside this one
Pay-Per-Call
A pricing model where you're charged only when a tracked phone call is generated from your campaign, not for a click or a form fill.
What is Pay-Per-Call?CPL (Cost Per Lead)
Total campaign spend divided by the number of leads generated.
What is CPL (Cost Per Lead)?Exclusive Lead
A lead sold to one business only, as opposed to a shared lead resold to several competing contractors.
What is Exclusive Lead?Find out where your leads are leaking.
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