Service
Meta & Facebook Ads Built for Contractors
Audience targeting by trade and geography, creative that converts, and retargeting that brings visitors back.
Search ads capture homeowners who are already looking. Meta ads reach the much larger group who need your service but haven't started searching yet — the roof that's five years from a leak, the AC unit that's about to fail. We build full-funnel Meta campaigns that turn that passive audience into booked jobs.
What's Included
Trade + geography targeting
Audiences built around homeowner demographics, home age, and service radius — not broad, wasteful targeting.
Creative included
Ad creative, copy, and offer testing are built into every campaign, not billed as a separate line item.
Landing pages included
Every ad set links to a purpose-built landing page, not your generic homepage.
Retargeting
Visitors who don't convert on the first visit get followed up with retargeting ads until they do.
Conversion API integration
Server-side event tracking keeps your ad data accurate even as browser tracking gets more restricted.
Facebook & Meta Ads FAQs
Is Meta advertising worth it for home services?
Yes — Meta reaches homeowners before they start actively searching, which is especially valuable for high-consideration purchases like roofing, remodeling, and solar where the buying window is long.
Who pays for the ad spend?
Ad spend is determined and paid by you directly to Meta. Our fee covers strategy, creative, targeting, landing pages, and optimization.
Can you combine Meta ads with Google/search ads?
Yes — most of our clients run both. Search captures active demand; Meta builds the passive-prospect pipeline that feeds future search demand.
Get a Free Lead Audit
We'll show you exactly where your current marketing is leaking leads — no obligation.
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