Leads Essential
$1,345 a month
Foundational lead generation to match your growth stage.
Lead cost guides
What Do Home Service Leads Cost?
Home service lead costs are set by job value, search urgency, local competition, and whether the lead is exclusive or shared to several contractors. There is no single benchmark across trades. HomeTradesMedia charges by managed monthly plan from $1,345, with pay-per-call and pay-per-lead available for some trades, and ad spend paid directly by you.
Lead cost by trade
Method
How to work out what a lead should cost you.
Four steps, in order. They replace the benchmark you were looking for with a number your own business can defend.
- 01
Establish what a booked job is worth
Start from your average job value and close rate, not from a cost-per-lead benchmark. Those two numbers set the ceiling on what a lead can be worth to you.
- 02
Measure cost per call, not just cost per lead
Dedicated tracked numbers per campaign show which ads produce ringing phones. Cost per lead counts form fills the same as a buyer calling at 9pm with a burst pipe.
- 03
Divide by jobs actually booked
Ad spend divided by booked jobs is the only figure that tells you whether the marketing paid for itself. This requires your booking data, so plan to share it.
- 04
Compare against your true shared-lead cost
On a marketplace, divide the quoted lead price by your share of the wins. That is the real number to compare an exclusive lead against, not the invoice price.
By trade
Cost guides for all 27 trades.
Each guide covers what moves lead cost in that specific trade, which job types are worth dedicated campaigns, and the pricing models available.
🔧 Plumbing
How much do plumbing leads cost?
Read the guide🏠 Roofing
How much do roofing leads cost?
Read the guide❄️ HVAC
How much do HVAC leads cost?
Read the guide⚡ Electrical
How much do electrical leads cost?
Read the guide🛠️ Remodeling
How much do remodeling leads cost?
Read the guide🌳 Landscaping
How much do landscaping leads cost?
Read the guide🧹 Cleaning Services
How much do cleaning services leads cost?
Read the guide🐜 Pest Control
How much do pest control leads cost?
Read the guide🔨 Handyman Services
How much do handyman services leads cost?
Read the guide🚪 Windows & Doors
How much do windows & doors leads cost?
Read the guide🏘️ Siding
How much do siding leads cost?
Read the guide🧱 Insulation
How much do insulation leads cost?
Read the guide🪵 Flooring
How much do flooring leads cost?
Read the guide🎨 Painting
How much do painting leads cost?
Read the guide🚧 Garage Doors
How much do garage doors leads cost?
Read the guide🏊 Pool & Spa
How much do pool & spa leads cost?
Read the guide🧺 Appliance Repair
How much do appliance repair leads cost?
Read the guide🧱 Concrete & Masonry
How much do concrete & masonry leads cost?
Read the guide☀️ Solar
How much do solar leads cost?
Read the guide💧 Water Damage Restoration
How much do water damage restoration leads cost?
Read the guide🚪 Fencing
How much do fencing leads cost?
Read the guide🚛 Junk Removal
How much do junk removal leads cost?
Read the guide🚰 Septic & Well
How much do septic & well leads cost?
Read the guide🌲 Tree Removal
How much do tree removal leads cost?
Read the guide🪨 Hardscaping
How much do hardscaping leads cost?
Read the guide📦 Moving Services
How much do moving services leads cost?
Read the guide💦 Pressure Washing
How much do pressure washing leads cost?
Read the guideOur pricing
Published, not quoted on request.
Growth Accelerator
$2,000–$3,000 a month
Advanced lead generation plus a scalable marketing foundation.
Also available for some trades: Pay-per-call, available for some trades · Pay-per-lead, available for some trades. Ad spend is always paid by you directly to the ad platform. Machine-readable version at /pricing.md.
Lead Cost FAQs
How much do home service leads cost?
It varies by trade, market and job type, and any flat figure quoted without those is invented. HomeTradesMedia publishes its pricing: managed plans from $1,345 a month, plus pay-per-call and pay-per-lead for some trades. Ad spend is separate and paid by you directly to the platform.
Why will nobody give me a straight cost per lead?
Because an honest answer depends on your service area, your job mix and how many competitors bid against you. A flat number quoted before any of that is known is marketing, not a quote. What should be published, and what we do publish, is the pricing model.
Are exclusive leads worth more than shared leads?
Per lead they cost more. Per booked job they frequently cost less, because a shared lead is resold to between three and twelve contractors and you pay whether or not you win the work. Compare the two on cost per booked job, never on the invoice price.
Is ad spend included in your pricing?
No. You set the budget and pay the ad platform directly, with no markup and nothing routed through us. Our fee covers strategy, setup, management, creative and reporting.
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