The campaigns
Built in accounts you can be given access to, not locked inside an agency-owned wrapper.
How it works
How Exclusive Lead Generation Works
Exclusive contractor lead generation works in three phases: an audit that finds where your current leads are being lost, a launch of targeted campaigns with dedicated tracked phone numbers, then weekly measurement of cost per call and cost per booked job so budget moves toward what books work. You own the campaigns, the numbers and the lead data throughout.
How it works
Three phases
No discovery decks. No six-week onboarding.
What actually happens, in order, and what each phase produces.
- 01
Audit what you have now
We review your current marketing end to end: where your ad budget is going, whether calls are being answered or missed, whether your site gives an urgent visitor a path to the phone, and which job types you are and are not showing up for. The output is a list of where leads are leaking, not a pitch deck.
Typical findings: budget spent on broad keywords instead of high-intent job types, no tracked numbers so nothing is attributable, forms that ask for too much, and no follow-up on missed calls.
This is free and produces a real cost figure for your market rather than a rate card number.
- 02
Launch targeted campaigns
Meta and search campaigns go live built around your trade and your actual service radius, with landing pages designed for one job type each and dedicated tracked phone numbers assigned per campaign. Call tracking is live from day one, so attribution starts with the first lead rather than being retrofitted later.
You set the ad budget and pay the ad platform directly. There is no markup and nothing is routed through us.
Dynamic number insertion swaps the number a visitor sees based on how they arrived, which is what makes cost per call measurable instead of estimated.
- 03
Measure and scale what books
Reporting shows cost per lead, cost per call and, once you share booking data, cost per booked job. Campaigns that produce booked work get more budget and the ones that produce clicks get cut, reviewed weekly rather than quarterly.
Cost per booked job is the figure that decides whether the marketing paid for itself, and it needs your booking data, so plan to share it.
Because engagements are month-to-month, the reporting is also how you decide whether to keep us.
What you keep
If we part ways, your pipeline does not leave with us.
This is the part that separates owning a pipeline from renting one, and it is worth checking against any agency you talk to, including us.
The tracked numbers
Yours to port if you leave, so your call history does not evaporate with the contract.
The landing pages
On the Growth Accelerator plan the website is yours to keep outright.
The lead data
Names, numbers and call recordings are your list. We are not building a marketplace on top of your customers.
Where to go next
Read further before you talk to anyone
How It Works FAQs
How does contractor lead generation actually work?
In three phases: an audit that identifies where your current leads are being lost, a launch of targeted Meta and search campaigns with dedicated tracked phone numbers, then ongoing measurement of cost per call and cost per booked job so budget shifts toward the campaigns that produce work. With HomeTradesMedia every lead goes to one contractor and you keep the campaigns, numbers and data.
How long before I start getting leads?
Most campaigns launch within days of the audit and strategy call, with call tracking and landing pages live from day one. Directional cost per call is readable within the first weeks. A reliable cost per booked job takes longer, because enough jobs have to close for the figure to mean anything.
What do I have to do, and what do you do?
You answer the phone, quote the work and share booking outcomes so cost per booked job can be calculated. We handle strategy, campaign build, creative, landing pages, call tracking and reporting. You also set and pay the ad budget directly to the platform.
How is this different from buying leads from a marketplace?
A marketplace sells the same homeowner inquiry to several contractors and bills each one, so you compete on callback speed and pay for the losses. Here the advertising runs for your business alone, the lead is exclusive, and the customer relationship stays with you rather than with a platform.
What happens if it does not work?
You leave. Engagements are month-to-month with no early-termination fee, and the reporting is designed so you can see for yourself whether it is working rather than taking our word for it. Plans start at $1,345 a month.
Do I need a new website first?
No. Campaigns point at purpose-built landing pages rather than your homepage, which usually converts better anyway because each page is built around a single job type. A full site is included on the Growth Accelerator plan if you want one.
Find out where your leads are leaking.
A free lead audit, no pitch deck attached. We'll show you the calls you're missing and what it takes to catch them.
No contracts · Cancel anytime · Ad spend set & paid by you