20 Years of Lead Generation, Built the Right Way
We started HomeTradesMedia because contractors deserved better than a lead sold to five competitors at once.
Why We Started
Every contractor we've worked with has the same story: a "lead" that turned out to be a race against four other companies calling the same homeowner within minutes of each other. Marketplaces built a business model on reselling the same inquiry over and over — and contractors paid for it, win or lose.
We built HomeTradesMedia around a simpler idea: generate leads that belong to one business, track every call back to the campaign that produced it, and never lock a contractor into a contract they can't get out of.
20 Years in the Trenches
2006
Started generating leads for local home service contractors, long before "shared lead marketplace" became an industry punchline.
Years 5–10
Built out dedicated account teams and call-tracking infrastructure after watching too many exclusive-sounding "leads" turn out to be resold five times over.
Years 10–15
Shifted primary lead engine to Meta and Facebook advertising as search costs climbed and passive-prospect targeting matured.
Today
20 years in, still month-to-month, still no shared leads.
Your Dedicated Account Team
Every client gets a real team, not a rotating cast of freelancers.
Strategic Lead Account Manager
Your single point of contact, accountable for the whole campaign.
Advertising Specialist
Builds and optimizes your Meta and search campaigns.
Designer / Developer
Builds landing pages and website updates that convert.
Content Writer
Writes ad copy and page content matched to your trade.
Technical Specialist
Owns call tracking, tagging, and reporting infrastructure.
Certifications & Partnerships
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