Results That Make a Difference
Cost per lead, cost per call, ROAS, and close rate — the metrics that actually matter, by industry.
Illustrative example results — ask us for verified client references
HVAC
Regional HVAC Contractor
- Cost / Lead
- $38
- Cost / Call
- $62
- ROAS
- 5.2x
- Close Rate
- 34%
Roofing
Storm Restoration Roofer
- Cost / Lead
- $54
- Cost / Call
- $81
- ROAS
- 4.6x
- Close Rate
- 28%
Plumbing
Residential Plumbing Co.
- Cost / Lead
- $29
- Cost / Call
- $47
- ROAS
- 6.1x
- Close Rate
- 41%
Electrical
Full-Service Electrical Co.
- Cost / Lead
- $41
- Cost / Call
- $68
- ROAS
- 5.0x
- Close Rate
- 31%
Remodeling
Kitchen & Bath Remodeler
- Cost / Lead
- $76
- Cost / Call
- $120
- ROAS
- 7.4x
- Close Rate
- 22%
Solar
Residential Solar Installer
- Cost / Lead
- $88
- Cost / Call
- $145
- ROAS
- 4.1x
- Close Rate
- 19%
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