Glossary
What is Exclusive Lead?
A lead sold to one business only, as opposed to a shared lead resold to several competing contractors.
Exclusive Lead
Why does Exclusive Lead matter for contractors?
Exclusivity decides whether you are selling or racing. With an exclusive lead the homeowner has contacted you and nobody else, so your close rate reflects your sales process rather than your response time. It usually costs more per lead and frequently less per booked job.
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