Glossary
What is CPL (Cost Per Lead)?
Total campaign spend divided by the number of leads generated.
Why does CPL (Cost Per Lead) matter for contractors?
The most quoted number in lead generation and the least useful on its own, because it treats a tyre-kicker and a ready buyer identically. Read it next to close rate and average job value or it will push you toward cheap leads that never book.
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Related
Terms worth knowing alongside this one
CPC (Cost Per Call)
Total campaign spend divided by the number of tracked phone calls generated.
What is CPC (Cost Per Call)?Exclusive Lead
A lead sold to one business only, as opposed to a shared lead resold to several competing contractors.
What is Exclusive Lead?Shared Lead
A single homeowner inquiry sold simultaneously to several contractors, common on marketplaces such as Angi, HomeAdvisor, Thumbtack and Bark.
What is Shared Lead?Find out where your leads are leaking.
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