Glossary
What is CPC (Cost Per Call)?
Total campaign spend divided by the number of tracked phone calls generated.
Why does CPC (Cost Per Call) matter for contractors?
For most home service trades this beats cost per lead, because buyers with an urgent problem call rather than submit a form. It is only trustworthy when calls are tracked per campaign, otherwise you are dividing by a number nobody measured.
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Related
Terms worth knowing alongside this one
CPL (Cost Per Lead)
Total campaign spend divided by the number of leads generated.
What is CPL (Cost Per Lead)?Call Tracking
Technology that assigns unique phone numbers to marketing channels so every call can be attributed back to the campaign, ad or keyword that generated it.
What is Call Tracking?DNI (Dynamic Number Insertion)
A technology that automatically swaps the phone number shown on your website based on the visitor's traffic source, enabling call attribution.
What is DNI (Dynamic Number Insertion)?Find out where your leads are leaking.
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