Glossary
What is DNI (Dynamic Number Insertion)?
A technology that automatically swaps the phone number shown on your website based on the visitor's traffic source, enabling call attribution.
Why does DNI (Dynamic Number Insertion) matter for contractors?
Without DNI every call looks the same, so you cannot tell which ad produced it and you end up budgeting on guesswork. With it, the number a visitor sees is tied to how they arrived, which is what makes cost per call measurable rather than estimated.
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Related
Terms worth knowing alongside this one
Call Tracking
Technology that assigns unique phone numbers to marketing channels so every call can be attributed back to the campaign, ad or keyword that generated it.
What is Call Tracking?CPC (Cost Per Call)
Total campaign spend divided by the number of tracked phone calls generated.
What is CPC (Cost Per Call)?Find out where your leads are leaking.
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