Glossary
What is Call Tracking?
Technology that assigns unique phone numbers to marketing channels so every call can be attributed back to the campaign, ad or keyword that generated it.
Why does Call Tracking matter for contractors?
Call tracking is what turns marketing from an opinion into a measurement. Without it you cannot tell a campaign that produces booked jobs from one that produces clicks, so you scale and cut blindly.
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Related
Terms worth knowing alongside this one
DNI (Dynamic Number Insertion)
A technology that automatically swaps the phone number shown on your website based on the visitor's traffic source, enabling call attribution.
What is DNI (Dynamic Number Insertion)?CPC (Cost Per Call)
Total campaign spend divided by the number of tracked phone calls generated.
What is CPC (Cost Per Call)?Find out where your leads are leaking.
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