Glossary
What is Pay-Per-Call?
A pricing model where you're charged only when a tracked phone call is generated from your campaign, not for a click or a form fill.
Why does Pay-Per-Call matter for contractors?
For trades where buyers phone rather than fill in forms, paying per call ties your spend to the thing that actually starts a job. The detail to check before signing is the qualifying criteria: minimum call duration, whether repeat callers are billed twice, and whether out-of-area calls count.
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Related
Terms worth knowing alongside this one
Pay-Per-Lead
A pricing model where you're charged for each qualified lead, whether a call or a form submission, that your campaign generates.
What is Pay-Per-Lead?CPC (Cost Per Call)
Total campaign spend divided by the number of tracked phone calls generated.
What is CPC (Cost Per Call)?Call Tracking
Technology that assigns unique phone numbers to marketing channels so every call can be attributed back to the campaign, ad or keyword that generated it.
What is Call Tracking?Find out where your leads are leaking.
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