Glossary
What is Local Services Ads (LSA)?
A Google ad format appearing at the very top of search results for local service businesses, billed per lead rather than per click.
Why does Local Services Ads (LSA) matter for contractors?
LSAs sit above traditional search ads and carry a Google screening badge, which helps on trust. They are also a Google-owned surface, so the relationship and the lead flow belong to the platform rather than to you.
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Related
Terms worth knowing alongside this one
Pay-Per-Lead
A pricing model where you're charged for each qualified lead, whether a call or a form submission, that your campaign generates.
What is Pay-Per-Lead?Exclusive Lead
A lead sold to one business only, as opposed to a shared lead resold to several competing contractors.
What is Exclusive Lead?Find out where your leads are leaking.
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