Glossary
What is Retargeting?
Advertising shown specifically to people who previously visited your website or engaged with your ads but didn't convert.
Why does Retargeting matter for contractors?
Most homeowners researching a large job do not call on the first visit. Retargeting keeps you in front of the ones already considering you, which is usually the cheapest audience you can reach because the interest already exists.
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Related
Terms worth knowing alongside this one
Conversion Rate
The percentage of visitors to a landing page or website who complete a desired action, such as calling or filling out a form.
What is Conversion Rate?Landing Page
A standalone web page built around a single offer and call to action, designed to convert traffic from a specific ad campaign.
What is Landing Page?Find out where your leads are leaking.
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