Glossary
What is Landing Page?
A standalone web page built around a single offer and call to action, designed to convert traffic from a specific ad campaign.
Why does Landing Page matter for contractors?
Sending ad traffic to a homepage asks the visitor to find their own way to the phone. A landing page built for one job type, with the number visible and the form short, is usually the difference between a campaign that pays and one that does not.
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Related
Terms worth knowing alongside this one
Conversion Rate
The percentage of visitors to a landing page or website who complete a desired action, such as calling or filling out a form.
What is Conversion Rate?Retargeting
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What is Retargeting?Find out where your leads are leaking.
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