Comparison
CraftJack vs. Exclusive, Call-Tracked Leads
CraftJack discounts your lead price if you call within 30 minutes — because you're racing other contractors to the same homeowner.
Get My Free Lead Audit↗CraftJack (owned by the same parent company as Angi and HomeAdvisor) sells real-time homeowner leads to up to four contractors at once, with per-lead prices varying by trade. Its well-known "speed-to-call" discount rewards calling a lead within 30 minutes — a feature that only exists because several contractors receive the same lead. Exclusive lead generation removes the race entirely: the call comes to your tracked number, and no one else has it.
Head to head
HomeTradesMedia vs CraftJack
| Feature | HomeTradesMedia | CraftJack |
|---|---|---|
| Lead exclusivity | Exclusive — no race to dial first | Sold to up to 4 contractors in real time |
| Speed pressure | None — the lead is yours regardless | 30-minute call window incentivized by discounts |
| Pricing | Agreed monthly plan or per-call pricing | Per-lead price varies by trade, billed win or lose |
| Contract length | Month-to-month | No long-term contract — pay-as-you-go |
| Attribution | Full call tracking with recordings | Lead manager dashboard, no source-level ad attribution |
The Bottom Line
CraftJack is more flexible than its sister brands — no annual contract, and the speed-to-call discount is a real cost lever. But the discount exists precisely because you're competing for a shared lead. If your close rate depends on being first to dial, you don't own a pipeline — you're renting a spot in a queue. Exclusive campaigns eliminate the queue.
Frequently Asked Questions
Is CraftJack the same company as Angi?
CraftJack was acquired by IAC/Angi's parent organization, joining Angi and HomeAdvisor under the same corporate umbrella, though it operates as a separate lead service.
Do CraftJack's speed-to-call discounts make shared leads worth it?
They lower the per-lead price, but the underlying dynamic is unchanged: several contractors get the same lead, and the homeowner usually books whoever calls first. Exclusive leads remove that race and let follow-up quality, not dial speed, win the job.
Find out where your leads are leaking.
A free lead audit, no pitch deck attached. We'll show you the calls you're missing and what it takes to catch them.
No contracts · Cancel anytime · Ad spend set & paid by you