/* ==========================================================================
   HOMETRADESMEDIA — Homepage
   Ink / bone / hi-vis flare. Type-led, motion-light, zero external assets.
   ========================================================================== */

:root{
  --ink:#0d1b3d;
  --ink-2:#122a55;
  --ink-3:#1e3a8a;
  --bone:#eaf3fe;
  --bone-2:#bfdbfe;
  --flare:#2563eb;
  --flare-2:#38bdf8;
  --muted:rgba(234,243,254,.56);
  --muted-ink:rgba(13,27,61,.58);
  --line:rgba(234,243,254,.13);
  --line-ink:rgba(13,27,61,.12);

  --pad:clamp(20px,4.5vw,80px);
  --gap:clamp(48px,7vw,120px);
  --ease:cubic-bezier(.22,1,.36,1);
  --r:4px;
}

*{margin:0;padding:0;box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  background:var(--ink);
  color:var(--bone);
  font-family:'Poppins',system-ui,-apple-system,sans-serif;
  font-size:16px;line-height:1.62;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
body.locked{overflow:hidden}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
ul,ol{list-style:none}
::selection{background:var(--flare);color:#fff}

h1,h2,h3,h4{
  font-family:'Poppins',sans-serif;
  font-weight:700;
  letter-spacing:-.022em;
  line-height:1;
}
em{
  font-family:inherit;
  font-style:normal;
  font-weight:inherit;
  letter-spacing:inherit;
}

.wrap{max-width:1400px;margin:0 auto;padding-inline:var(--pad)}

.eyebrow{
  display:inline-flex;align-items:center;gap:12px;
  font-size:11px;font-weight:600;letter-spacing:.26em;text-transform:uppercase;
  color:var(--flare);
}
.eyebrow::before{content:"";width:26px;height:1px;background:var(--flare)}

/* ---------- Buttons ---------- */
.btn{
  position:relative;display:inline-flex;align-items:center;gap:12px;
  padding:14px 24px;border-radius:100px;
  font-size:14px;font-weight:600;letter-spacing:-.01em;white-space:nowrap;
  border:1px solid var(--line);
  overflow:hidden;isolation:isolate;
  transition:transform .5s var(--ease),color .35s var(--ease),border-color .35s var(--ease);
}
.btn > span,.btn > .arrow{position:relative;z-index:2}
.btn::before{
  content:"";position:absolute;inset:0;z-index:1;
  background:var(--bone);border-radius:inherit;
  transform:translateY(101%);
  transition:transform .5s var(--ease);
}
.btn:hover::before{transform:translateY(0)}
.btn:hover{color:var(--ink);border-color:transparent}
.btn-lg{padding:17px 30px;font-size:15px}
.btn-sm{padding:11px 18px;font-size:13px}
.arrow{font-style:normal;font-size:13px;transition:transform .45s var(--ease)}
.btn:hover .arrow{transform:translate(3px,-3px)}

.btn-flare{background:var(--flare);border-color:var(--flare);color:#fff}
.btn-flare::before{background:var(--ink)}
.btn-flare:hover{color:#fff}
.btn-ghost{background:transparent;color:var(--bone)}
.btn-ink{background:var(--ink);border-color:var(--ink);color:var(--bone)}
.btn-ink::before{background:var(--bone)}
.btn-ink:hover{color:var(--ink)}
.btn-outline-ink{border-color:rgba(234,243,254,.4);color:#fff}
.btn-outline-ink::before{background:var(--ink)}
.btn-outline-ink:hover{color:var(--bone)}

.fineprint{
  margin-top:14px;font-size:12px;letter-spacing:.02em;color:var(--muted);
}
.fineprint.dark{color:rgba(234,243,254,.62)}

/* ---------- Cursor ---------- */
.cursor{
  position:fixed;top:0;left:0;z-index:300;
  width:10px;height:10px;border-radius:50%;
  background:var(--flare);pointer-events:none;
  mix-blend-mode:difference;
  transition:width .35s var(--ease),height .35s var(--ease),opacity .3s;
}
.cursor.grow{width:44px;height:44px;background:var(--bone)}
@media (hover:none),(pointer:coarse){.cursor{display:none}}

/* ---------- Preloader ---------- */
#loader{
  position:fixed;inset:0;z-index:400;background:var(--ink);
  display:flex;flex-direction:column;justify-content:flex-end;
  padding:var(--pad);
  transition:transform 1s var(--ease);
}
#loader.done{transform:translateY(-101%)}
.loader-inner{
  display:flex;align-items:baseline;justify-content:space-between;
  padding-bottom:22px;
}
.loader-mark{
  font-family:'Poppins',sans-serif;font-weight:900;
  font-size:clamp(40px,9vw,110px);letter-spacing:-.035em;line-height:1;
}
.loader-count{
  font-family:'Poppins',sans-serif;font-weight:800;
  font-size:clamp(28px,5vw,64px);color:var(--flare);letter-spacing:-.025em;
}
.loader-count i{font-style:normal}
.loader-bar{height:2px;background:var(--line);position:relative;overflow:hidden}
.loader-bar span{
  position:absolute;inset:0;background:var(--flare);transform-origin:left;
  animation:load 2.4s var(--ease) forwards;
}
@keyframes load{from{transform:scaleX(0)}to{transform:scaleX(1)}}

/* ---------- Nav ---------- */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:120;
  display:flex;align-items:center;justify-content:space-between;gap:24px;
  padding:20px var(--pad);
  transition:transform .6s var(--ease),background .4s,backdrop-filter .4s,border-color .4s,padding .4s;
  border-bottom:1px solid transparent;
}
.nav.solid{
  background:rgba(13,27,61,.72);
  backdrop-filter:blur(14px) saturate(140%);
  border-bottom-color:var(--line);
  padding-block:14px;
}
.nav.hide{transform:translateY(-100%)}

.brand{display:flex;align-items:center;gap:11px;flex:none}
.brand-glyph{
  display:grid;place-items:center;width:34px;height:34px;flex:none;
  border-radius:9px;background:var(--flare);color:#fff;
}
.brand-glyph svg{width:18px;height:18px}
.brand-text{
  font-family:'Poppins',sans-serif;font-weight:800;
  font-size:17px;letter-spacing:-.02em;
}
.brand-text em{color:var(--flare)}
.brand-lg .brand-text{font-size:24px}
.brand-lg .brand-glyph{width:42px;height:42px;border-radius:11px}
.brand-lg .brand-glyph svg{width:22px;height:22px}

.nav-links{display:flex;gap:6px}
.nav-links a{
  position:relative;padding:8px 14px;border-radius:100px;
  font-size:14px;font-weight:500;color:var(--muted);
  transition:color .3s,background .3s;
}
.nav-links a:hover{color:var(--bone);background:rgba(234,243,254,.07)}

.nav-actions{display:flex;align-items:center;gap:14px;flex:none}
.nav-phone{
  display:flex;align-items:center;gap:8px;
  font-size:14px;font-weight:600;letter-spacing:-.01em;
  transition:color .3s;
}
.nav-phone:hover{color:var(--flare)}
.pulse{
  width:7px;height:7px;border-radius:50%;background:var(--flare);flex:none;
  box-shadow:0 0 0 0 rgba(37,99,235,.6);
  animation:pulse 2s infinite;
}
@keyframes pulse{
  70%{box-shadow:0 0 0 9px rgba(37,99,235,0)}
  100%{box-shadow:0 0 0 0 rgba(37,99,235,0)}
}

.burger{display:none;flex-direction:column;gap:5px;width:26px;padding:6px 0}
.burger span{display:block;height:1.5px;background:var(--bone);transition:transform .4s var(--ease),opacity .3s}
.burger.open span:first-child{transform:translateY(3.25px) rotate(45deg)}
.burger.open span:last-child{transform:translateY(-3.25px) rotate(-45deg)}

/* ---------- Mobile menu ---------- */
.menu{
  position:fixed;inset:0;z-index:110;background:var(--ink-2);
  display:flex;flex-direction:column;justify-content:center;gap:40px;
  padding:120px var(--pad) var(--pad);
  clip-path:inset(0 0 100% 0);
  transition:clip-path .8s var(--ease);
  visibility:hidden;
}
.menu.open{clip-path:inset(0 0 0 0);visibility:visible}
.menu-links{display:flex;flex-direction:column}
.menu-links a{
  display:flex;align-items:baseline;gap:16px;
  padding:14px 0;border-bottom:1px solid var(--line);
  font-family:'Poppins',sans-serif;font-weight:800;
  font-size:clamp(30px,8vw,46px);letter-spacing:-.028em;line-height:1.05;
  transition:color .3s,padding-left .4s var(--ease);
}
.menu-links a:hover{color:var(--flare);padding-left:10px}
.menu-links i{
  font-family:'Poppins',sans-serif;font-style:normal;
  font-size:12px;font-weight:600;color:var(--flare);letter-spacing:.1em;
}
.menu-foot{display:flex;flex-direction:column;gap:18px;align-items:flex-start}
.menu-phone{
  font-family:'Poppins',sans-serif;font-weight:700;font-size:22px;letter-spacing:-.02em;
}

/* ==========================================================================
   HERO
   ========================================================================== */
.hero{
  position:relative;min-height:100svh;
  display:flex;flex-direction:column;justify-content:flex-end;
  padding:150px var(--pad) 0;
  overflow:hidden;
}
.hero-bg{position:absolute;inset:0;z-index:0;pointer-events:none;background:var(--ink)}
.hero-video{
  position:absolute;inset:0;width:100%;height:100%;
  object-fit:cover;object-position:center;
  filter:grayscale(.35) contrast(1.06) brightness(.72);
  opacity:0;transform:scale(1.06);
  transition:opacity 1.6s var(--ease) .35s,transform 2.4s var(--ease) .35s;
}
body.ready .hero-video{opacity:1;transform:scale(1)}
/* Scrim: keeps the headline legible over the footage and warms it toward brand. */
.hero-scrim{
  position:absolute;inset:0;
  background:
    linear-gradient(180deg,rgba(13,27,61,.9) 0%,rgba(13,27,61,.5) 32%,rgba(13,27,61,.82) 78%,var(--ink) 100%),
    linear-gradient(100deg,rgba(13,27,61,.92) 8%,rgba(13,27,61,.45) 52%,rgba(37,99,235,.16) 100%);
}
.hero-bg .orb{position:absolute;border-radius:50%;filter:blur(90px);opacity:.42;mix-blend-mode:screen}
.orb-1{
  width:52vw;height:52vw;top:-14vw;right:-8vw;
  background:radial-gradient(circle at 40% 40%,rgba(37,99,235,.55),transparent 66%);
  animation:drift 18s ease-in-out infinite alternate;
}
.orb-2{
  width:40vw;height:40vw;bottom:-12vw;left:-10vw;
  background:radial-gradient(circle at 60% 40%,rgba(56,189,248,.28),transparent 68%);
  animation:drift 22s ease-in-out infinite alternate-reverse;
}
@keyframes drift{
  from{transform:translate3d(0,0,0) scale(1)}
  to{transform:translate3d(-4vw,3vw,0) scale(1.12)}
}
.hero-bg .grid{
  position:absolute;inset:0;
  background-image:linear-gradient(var(--line) 1px,transparent 1px),
                   linear-gradient(90deg,var(--line) 1px,transparent 1px);
  background-size:clamp(60px,7vw,110px) clamp(60px,7vw,110px);
  mask-image:radial-gradient(ellipse 80% 60% at 50% 40%,#000 20%,transparent 78%);
  opacity:.28;
}

.hero-inner{position:relative;z-index:2;max-width:1400px;width:100%;margin:0 auto}
.hero-title{
  margin:26px 0 44px;
  font-size:clamp(38px,7.2vw,116px);
  font-weight:700;letter-spacing:-.03em;line-height:1.02;
  text-transform:none;
}
.hero-title .line{display:block;overflow:hidden}
.hero-title .w{
  display:inline-block;
  transform:translateY(110%);
  transition:transform 1.1s var(--ease);
}
.hero-title .ser{
  color:var(--flare);
}
body.ready .hero-title .w{transform:translateY(0)}
.hero-title .line:nth-child(1) .w{transition-delay:.05s}
.hero-title .line:nth-child(2) .w{transition-delay:.14s}
.hero-title .line:nth-child(3) .w{transition-delay:.23s}

.hero-cols{
  display:grid;grid-template-columns:1fr auto;gap:40px;align-items:end;
  padding-bottom:56px;
}
.hero-sub{
  max-width:44ch;font-size:clamp(16px,1.35vw,19px);color:var(--muted);
}
.hero-cta{display:flex;flex-flow:row wrap;align-items:center;gap:10px}
.hero-cta .fineprint{flex-basis:100%;margin-top:6px}

.hero-strip{
  position:relative;z-index:2;
  display:grid;grid-template-columns:repeat(4,1fr);
  max-width:1400px;width:100%;margin:0 auto;
  border-top:1px solid var(--line);
}
.hero-strip .stat{
  padding:26px 22px 30px;
  border-right:1px solid var(--line);
  opacity:0;transform:translateY(20px);
  transition:opacity .8s var(--ease),transform .8s var(--ease);
  transition-delay:var(--d,0ms);
}
.hero-strip .stat:last-child{border-right:0}
.hero-strip .stat.in{opacity:1;transform:none}
.hero-strip b{
  display:block;font-family:'Poppins',sans-serif;font-weight:800;
  font-size:clamp(30px,3.4vw,50px);letter-spacing:-.03em;line-height:1;
}
.hero-strip span{
  display:block;margin-top:8px;
  font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);
}

.scroll-cue{
  position:absolute;bottom:22px;right:var(--pad);z-index:3;
  width:24px;height:40px;border:1px solid var(--line);border-radius:100px;
  display:grid;place-items:start center;padding-top:7px;
}
.scroll-cue span{
  width:3px;height:7px;border-radius:2px;background:var(--flare);
  animation:cue 1.8s var(--ease) infinite;
}
@keyframes cue{0%{transform:translateY(0);opacity:0}30%{opacity:1}100%{transform:translateY(16px);opacity:0}}

/* ==========================================================================
   MARQUEE
   ========================================================================== */
.marquee{
  position:relative;z-index:3;
  background:var(--flare);color:#fff;
  padding:18px 0;overflow:hidden;
  border-block:1px solid var(--flare);
}
.marquee-track{display:flex;width:max-content;animation:slide 42s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-set{display:flex;align-items:center;gap:26px;padding-right:26px}
.marquee-set span{
  font-family:'Poppins',sans-serif;font-weight:700;
  font-size:clamp(17px,1.7vw,24px);letter-spacing:-.015em;white-space:nowrap;
}
.marquee-set i{font-style:normal;font-size:11px;opacity:.6}
@keyframes slide{to{transform:translateX(-50%)}}

/* ==========================================================================
   SECTION HEADS
   ========================================================================== */
.sec-head{max-width:900px;margin-bottom:clamp(48px,6vw,90px)}
.sec-title{
  margin:22px 0 0;
  font-size:clamp(34px,5.2vw,80px);
  letter-spacing:-.03em;line-height:1.02;
}
.sec-title em{color:var(--flare)}
.sec-lede{margin-top:24px;max-width:56ch;font-size:clamp(15px,1.2vw,18px);color:var(--muted)}
.sec-head-split{
  display:grid;grid-template-columns:1.3fr 1fr;gap:40px;align-items:end;
  max-width:none;
}
.sec-head-split .sec-lede{margin-top:0;padding-bottom:8px}

/* ==========================================================================
   COMPARE
   ========================================================================== */
.compare{padding:var(--gap) 0;background:var(--ink)}
.vs{
  display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch;
  border:1px solid var(--line);border-radius:20px;overflow:hidden;
  background:linear-gradient(180deg,rgba(234,243,254,.03),transparent);
}
.vs-card{padding:clamp(28px,3.2vw,48px)}
.vs-card{opacity:0;transform:translateY(26px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.vs-card.in{opacity:1;transform:none}
.vs-good{background:rgba(37,99,235,.05)}
.vs-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:30px}
.vs-tag{
  font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted);
}
.vs-good .vs-tag{color:var(--flare)}
.vs-glyph{
  display:grid;place-items:center;width:30px;height:30px;border-radius:50%;
  font-size:13px;border:1px solid var(--line);color:var(--muted);
}
.vs-good .vs-glyph{background:var(--flare);border-color:var(--flare);color:#fff}
.vs-card ul{display:flex;flex-direction:column}
.vs-card li{
  padding:20px 0;border-top:1px solid var(--line);
}
.vs-card li:first-child{border-top:0;padding-top:0}
.vs-card b{
  display:block;font-family:'Poppins',sans-serif;font-weight:700;
  font-size:clamp(17px,1.6vw,22px);letter-spacing:-.016em;
}
.vs-bad b{color:var(--muted)}
.vs-card span{display:block;margin-top:6px;font-size:14.5px;color:var(--muted)}
.vs-divider{
  display:grid;place-items:center;width:1px;background:var(--line);position:relative;
}
.vs-divider b{
  position:absolute;
  display:grid;place-items:center;width:50px;height:50px;border-radius:50%;
  background:var(--ink);border:1px solid var(--line);
  font-family:'Poppins',sans-serif;font-weight:600;font-size:13px;
  letter-spacing:.06em;text-transform:uppercase;color:var(--flare);
}

/* ==========================================================================
   SERVICES
   ========================================================================== */
.services{padding:var(--gap) 0;background:var(--bone);color:var(--ink)}
.services .eyebrow{color:var(--flare)}
.services .sec-lede{color:var(--muted-ink)}
.svc-list{
  display:grid;grid-template-columns:repeat(3,1fr);
  border-top:1px solid var(--line-ink);
}
.svc{
  position:relative;padding:clamp(30px,2.8vw,44px) clamp(24px,2.2vw,36px) clamp(46px,4vw,64px);
  border-right:1px solid var(--line-ink);border-bottom:1px solid var(--line-ink);
  cursor:pointer;overflow:hidden;isolation:isolate;
  opacity:0;transform:translateY(26px);
  transition:opacity .8s var(--ease),transform .8s var(--ease),color .45s var(--ease);
  transition-delay:var(--d,0ms);
}
.svc.in{opacity:1;transform:none}
.svc:nth-child(3n){border-right:0}
/* Directional fill: JS sets --tx/--ty to the edge the pointer crossed,
   so the panel enters and exits along the cursor's actual path. */
.svc::before{
  content:"";position:absolute;inset:0;z-index:-1;
  background:var(--ink);
  transform:translate(var(--tx,0),var(--ty,100%));
  transition:transform .55s var(--ease);
}
/* Flare spotlight tracking the pointer inside the card. */
.svc::after{
  content:"";position:absolute;inset:0;z-index:-1;
  opacity:0;transition:opacity .45s var(--ease);
  background:radial-gradient(240px circle at var(--mx,50%) var(--my,50%),rgba(37,99,235,.42),transparent 62%);
}
.svc.lit::after{opacity:1}
.svc.snap::before{transition:none}
.svc:hover{color:var(--bone)}
/* No-JS / touch fallback: plain bottom-up fill. */
.no-js .svc:hover::before,.svc.no-dir:hover::before{transform:translate(0,0)}
.svc-no{
  font-size:12px;font-weight:600;letter-spacing:.2em;color:var(--flare);
}
.svc h3{
  margin:26px 0 14px;font-size:clamp(20px,1.9vw,27px);
  letter-spacing:-.02em;line-height:1.15;
}
.svc p{font-size:15px;color:var(--muted-ink);transition:color .45s var(--ease);max-width:36ch}
.svc:hover p{color:var(--muted)}
.svc .arrow{
  position:absolute;right:clamp(24px,2.2vw,36px);bottom:clamp(24px,2.2vw,32px);
  font-style:normal;font-size:16px;opacity:0;transform:translate(-6px,6px);
  transition:opacity .45s var(--ease),transform .45s var(--ease);
  color:var(--flare);
}
.svc:hover .arrow{opacity:1;transform:none}

/* ==========================================================================
   PROCESS
   ========================================================================== */
.process{padding:var(--gap) 0;background:var(--ink-2)}
.process-wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(40px,6vw,110px);align-items:start}
.process-aside{position:sticky;top:120px}
.process-aside .sec-title{margin-bottom:26px}
.process-aside .sec-lede{margin-bottom:34px}
.process-aside > *[data-reveal]{opacity:0;transform:translateY(20px);transition:opacity .8s var(--ease),transform .8s var(--ease);transition-delay:var(--d,0ms)}
.process-aside > *[data-reveal].in{opacity:1;transform:none}

.steps{display:flex;flex-direction:column}
.step{
  display:grid;grid-template-columns:auto 1fr;gap:clamp(20px,3vw,44px);
  padding:clamp(30px,3.4vw,52px) 0;
  border-top:1px solid var(--line);
  opacity:0;transform:translateY(26px);
  transition:opacity .9s var(--ease),transform .9s var(--ease);
  transition-delay:var(--d,0ms);
}
.step.in{opacity:1;transform:none}
.step:last-child{border-bottom:1px solid var(--line)}
.step-no{
  font-family:'Poppins',sans-serif;font-weight:800;
  font-size:clamp(34px,4.6vw,68px);letter-spacing:-.03em;line-height:1;
  color:transparent;-webkit-text-stroke:1px rgba(234,243,254,.34);
  transition:color .5s var(--ease),-webkit-text-stroke-color .5s var(--ease);
}
.step:hover .step-no{color:var(--flare);-webkit-text-stroke-color:var(--flare)}
.step h3{font-size:clamp(21px,2.2vw,32px);letter-spacing:-.022em;line-height:1.15;margin-bottom:12px}
.step p{color:var(--muted);font-size:15.5px;max-width:52ch}

/* ==========================================================================
   RESULTS
   ========================================================================== */
.results{padding:var(--gap) 0;background:var(--ink)}
.res-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.res-card{
  padding:clamp(28px,2.8vw,42px);
  border:1px solid var(--line);border-radius:16px;
  background:linear-gradient(180deg,rgba(234,243,254,.04),transparent);
  opacity:0;transform:translateY(26px);
  transition:opacity .9s var(--ease),transform .9s var(--ease),border-color .4s,background .4s;
  transition-delay:var(--d,0ms);
}
.res-card.in{opacity:1;transform:none}
.res-card:hover{border-color:rgba(37,99,235,.5);background:rgba(37,99,235,.06)}
.res-trade{
  font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--flare);
}
.res-num{
  display:block;margin:22px 0 14px;
  font-family:'Poppins',sans-serif;font-weight:900;
  font-size:clamp(50px,5.6vw,86px);letter-spacing:-.035em;line-height:1;
}
.res-card p{font-size:15px;color:var(--muted);max-width:32ch}

.quote{
  margin-top:clamp(40px,5vw,72px);
  padding:clamp(32px,4vw,64px);
  border:1px solid var(--line);border-radius:20px;
  background:radial-gradient(120% 140% at 0% 0%,rgba(37,99,235,.12),transparent 60%);
  opacity:0;transform:translateY(26px);
  transition:opacity .9s var(--ease),transform .9s var(--ease);
}
.quote.in{opacity:1;transform:none}
.quote{
  display:grid;grid-template-columns:1.1fr .9fr;
  gap:clamp(28px,4vw,64px);align-items:center;
}
.quote p{
  font-family:'Poppins',sans-serif;font-weight:600;
  font-size:clamp(20px,2.6vw,38px);letter-spacing:-.022em;line-height:1.28;
  max-width:22ch;
}

/* ---------- Campaign panel graphic ---------- */
.quote-viz{display:flex;justify-content:center}
.panel{
  width:100%;max-width:420px;padding:20px 20px 18px;
  border:1px solid var(--line);border-radius:16px;
  background:linear-gradient(180deg,rgba(234,243,254,.05),rgba(234,243,254,.01));
  backdrop-filter:blur(4px);
}
.panel-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:16px}
.panel-title{
  display:flex;align-items:center;gap:8px;
  font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;
}
.panel-win{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.live{
  width:6px;height:6px;border-radius:50%;background:var(--flare);
  box-shadow:0 0 0 0 rgba(37,99,235,.6);animation:pulse 2s infinite;
}

.chart{width:100%;height:clamp(150px,15vw,190px);overflow:visible}
.grid-lines line{stroke:var(--line);stroke-width:1;stroke-dasharray:2 6}

/* pathLength="1" normalizes every path, so one dash rule draws them all. */
.area,.line-calls,.line-cost{stroke-dasharray:1;stroke-dashoffset:1}
.line-calls{stroke:var(--flare);stroke-width:2.5;stroke-linecap:round}
.line-cost{stroke:rgba(234,243,254,.45);stroke-width:1.5;stroke-dasharray:.006 .012}
.area{fill:url(#fill);stroke:none;opacity:0}

/* Draw only once the section scrolls into view. */
.quote.in .line-calls{animation:draw 1.8s var(--ease) .2s forwards}
.quote.in .line-cost{animation:dashIn 1.8s var(--ease) .35s forwards}
.quote.in .area{animation:fadeArea 1.2s var(--ease) 1.1s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes dashIn{to{opacity:1}}
@keyframes fadeArea{to{opacity:1}}

.playhead{stroke:rgba(37,99,235,.5);stroke-width:1;opacity:0}
.quote.in .playhead{animation:scan 4.5s linear 1.6s infinite}
@keyframes scan{
  0%{transform:translateX(0);opacity:0}
  8%{opacity:.8}
  92%{opacity:.8}
  100%{transform:translateX(320px);opacity:0}
}
.tip{opacity:0}
.tip-calls{fill:var(--flare)}
.tip-cost{fill:rgba(234,243,254,.6)}
.quote.in .tip{animation:tipIn .5s var(--ease) 1.9s forwards,blip 2.6s var(--ease) 2.4s infinite}
@keyframes tipIn{to{opacity:1}}
@keyframes blip{0%,100%{r:4}50%{r:6.5}}

.panel-legend{display:flex;gap:22px;margin-top:16px;padding-top:14px;border-top:1px solid var(--line)}
.lg{display:flex;flex-direction:column;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.lg b{
  font-family:'Poppins',sans-serif;font-weight:700;
  font-size:clamp(22px,2.2vw,30px);letter-spacing:-.03em;line-height:1.2;
  text-transform:none;
}
.lg-calls b{color:var(--flare)}
.lg-cost b{color:var(--bone)}

/* ==========================================================================
   FAQ
   ========================================================================== */
.faq{padding:var(--gap) 0;background:var(--bone);color:var(--ink)}
.faq .eyebrow{color:var(--flare)}
.faq-wrap{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(36px,5vw,90px);align-items:start}
.faq-head{position:sticky;top:120px}
.faq-head > *{opacity:0;transform:translateY(18px);transition:opacity .8s var(--ease),transform .8s var(--ease);transition-delay:var(--d,0ms)}
.faq-head > *.in{opacity:1;transform:none}
.acc{
  border-top:1px solid var(--line-ink);
  opacity:0;transform:translateY(24px);
  transition:opacity .9s var(--ease),transform .9s var(--ease);
}
.acc.in{opacity:1;transform:none}
.acc-item{border-bottom:1px solid var(--line-ink)}
.acc-item summary{
  display:flex;align-items:center;justify-content:space-between;gap:24px;
  padding:26px 0;cursor:pointer;list-style:none;
  font-family:'Poppins',sans-serif;font-weight:700;
  font-size:clamp(17px,1.65vw,23px);letter-spacing:-.018em;line-height:1.3;
  transition:color .3s;
}
.acc-item summary::-webkit-details-marker{display:none}
.acc-item summary:hover{color:var(--flare)}
.acc-item summary i{
  position:relative;flex:none;width:34px;height:34px;border-radius:50%;
  border:1px solid var(--line-ink);transition:background .4s var(--ease),border-color .4s,transform .5s var(--ease);
}
.acc-item summary i::before,.acc-item summary i::after{
  content:"";position:absolute;top:50%;left:50%;background:currentColor;
  transform:translate(-50%,-50%);transition:transform .45s var(--ease),background .4s;
}
.acc-item summary i::before{width:12px;height:1.5px}
.acc-item summary i::after{width:1.5px;height:12px}
.acc-item[open] summary{color:var(--flare)}
.acc-item[open] summary i{background:var(--flare);border-color:var(--flare);transform:rotate(90deg)}
.acc-item[open] summary i::before,.acc-item[open] summary i::after{background:#fff}
.acc-item[open] summary i::after{transform:translate(-50%,-50%) scaleY(0)}
.acc-body{
  overflow:hidden;
  animation:open .55s var(--ease);
}
.acc-body p{
  padding-bottom:28px;max-width:62ch;
  font-size:15.5px;color:var(--muted-ink);
}
.acc-body p em{color:var(--ink);font-weight:600}
@keyframes open{from{opacity:0;transform:translateY(-8px)}to{opacity:1;transform:none}}

/* ==========================================================================
   CTA
   ========================================================================== */
.cta{padding:0 var(--pad) var(--gap);background:var(--bone)}
.cta-panel{
  position:relative;max-width:1400px;margin:0 auto;
  padding:clamp(44px,6vw,110px);
  border-radius:26px;overflow:hidden;
  background:linear-gradient(140deg,#2563eb 0%,#1e3a8a 55%,#2563eb 120%);
  color:var(--ink);
  opacity:0;transform:translateY(30px);
  transition:opacity 1s var(--ease),transform 1s var(--ease);
}
.cta-panel.in{opacity:1;transform:none}
.cta-noise{
  position:absolute;inset:0;pointer-events:none;opacity:.5;
  background-image:radial-gradient(circle at 1px 1px,rgba(13,27,61,.16) 1px,transparent 0);
  background-size:5px 5px;
  mask-image:radial-gradient(ellipse 90% 90% at 80% 10%,#000,transparent 70%);
}
.cta-content{position:relative;z-index:2;max-width:900px}
.cta-content h2{
  font-size:clamp(34px,5.2vw,80px);letter-spacing:-.032em;line-height:1.02;color:#fff;
}
.cta-content h2 em{color:#7dd3fc}
.cta-content > p{
  margin:26px 0 34px;max-width:50ch;
  font-size:clamp(15px,1.25vw,18px);color:rgba(234,243,254,.84);
}
.cta-actions{display:flex;flex-wrap:wrap;gap:12px}

/* ==========================================================================
   FOOTER
   ========================================================================== */
.foot{background:var(--ink);padding-top:clamp(56px,6vw,96px);overflow:hidden}
.foot-grid{
  display:grid;grid-template-columns:1.5fr repeat(3,1fr);gap:40px;
  padding-bottom:clamp(44px,5vw,80px);
}
.foot-brand p{margin:20px 0 22px;max-width:26ch;color:var(--muted);font-size:15px}
.foot-phone{
  font-family:'Poppins',sans-serif;font-weight:800;
  font-size:clamp(20px,2vw,28px);letter-spacing:-.022em;
  transition:color .3s;
}
.foot-phone:hover{color:var(--flare)}
.foot-col{display:flex;flex-direction:column;gap:11px}
.foot-col h4{
  margin-bottom:8px;font-size:11px;font-weight:600;letter-spacing:.2em;
  text-transform:uppercase;color:var(--flare);font-family:'Poppins',sans-serif;
}
.foot-col a{font-size:14.5px;color:var(--muted);width:fit-content;transition:color .3s,transform .35s var(--ease)}
.foot-col a:hover{color:var(--bone);transform:translateX(4px)}

.foot-word{
  font-family:'Poppins',sans-serif;font-weight:900;
  font-size:clamp(40px,11.6vw,186px);letter-spacing:-.03em;line-height:.95;
  color:transparent;-webkit-text-stroke:1px rgba(234,243,254,.13);
  white-space:nowrap;text-align:center;
  padding-bottom:10px;user-select:none;
}
.foot-bar{
  display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;
  padding:24px 0 30px;border-top:1px solid var(--line);
  font-size:13px;color:var(--muted);
}
.foot-legal{display:flex;gap:22px}
.foot-legal a{transition:color .3s}
.foot-legal a:hover{color:var(--flare)}

/* ==========================================================================
   REVEAL BASE
   ========================================================================== */
.reveal,[data-reveal]{will-change:opacity,transform}
.sec-head > .eyebrow,.sec-head > .sec-title,.sec-head > .sec-lede,
.sec-head-split .eyebrow,.sec-head-split .sec-title,.sec-head-split .sec-lede{
  opacity:0;transform:translateY(22px);
  transition:opacity .85s var(--ease),transform .85s var(--ease);
  transition-delay:var(--d,0ms);
}
.sec-head > .in,.sec-head-split .in{opacity:1;transform:none}
.hero .reveal{opacity:0;transform:translateY(22px);transition:opacity .9s var(--ease) .5s,transform .9s var(--ease) .5s}
.hero .reveal.in{opacity:1;transform:none}

/* ==========================================================================
   RESPONSIVE
   ========================================================================== */
@media (max-width:1080px){
  .nav-links{display:none}
  .burger{display:flex}
  .sec-head-split{grid-template-columns:1fr;align-items:start}
  .process-wrap,.faq-wrap{grid-template-columns:1fr}
  .process-aside,.faq-head{position:static}
  .svc-list{grid-template-columns:repeat(2,1fr)}
  .svc:nth-child(3n){border-right:1px solid var(--line-ink)}
  .svc:nth-child(2n){border-right:0}
  .res-grid{grid-template-columns:1fr}
}
@media (max-width:860px){
  .hero{padding-top:130px}
  .hero-cols{grid-template-columns:1fr;gap:30px;padding-bottom:44px}
  .hero-strip{grid-template-columns:repeat(2,1fr)}
  .hero-strip .stat:nth-child(2n){border-right:0}
  .hero-strip .stat:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .scroll-cue{display:none}
  .vs{grid-template-columns:1fr}
  .vs-divider{width:auto;height:1px;background:var(--line)}
  .vs-divider b{position:relative}
  .vs-bad{padding-bottom:44px}
  .vs-good{padding-top:44px}
  .nav-phone{display:none}
  .quote{grid-template-columns:1fr}
  .quote p{max-width:none}
  .quote-viz{padding-top:10px}
}
@media (max-width:640px){
  .svc-list{grid-template-columns:1fr}
  .svc{border-right:0 !important}
  .foot-grid{grid-template-columns:1fr 1fr;gap:34px}
  .foot-brand{grid-column:1 / -1}
  .btn-lg{padding:15px 24px;font-size:14px}
  .step{grid-template-columns:1fr;gap:14px}
  .foot-bar{flex-direction:column;align-items:flex-start;gap:14px}
}

/* ==========================================================================
   REDUCED MOTION
   ========================================================================== */
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{
    animation-duration:.01ms !important;animation-iteration-count:1 !important;
    transition-duration:.01ms !important;scroll-behavior:auto !important;
  }
  .hero-title .w{transform:none}
  .hero-video{display:none}
  .hero-bg{background:var(--ink) url(assets/hero-poster.jpg) center/cover no-repeat}
  .marquee-track{animation:none}
  .live,.playhead,.tip{animation:none !important}
  .area,.line-calls,.line-cost{stroke-dashoffset:0;opacity:1}
  .tip{opacity:1}
  [data-reveal],.reveal,.svc,.step,.res-card,.vs-card,.acc,.quote,.cta-panel,.hero-strip .stat{
    opacity:1 !important;transform:none !important;
  }
}

/* ==========================================================================
   INTERIOR PAGES (shared design system — matches homepage tokens)
   ========================================================================== */
.site-main{display:block;min-height:60vh}

.phero{position:relative;padding:clamp(120px,14vw,184px) 0 clamp(38px,5vw,64px)}
.phero::after{content:"";position:absolute;left:var(--pad);right:var(--pad);bottom:0;height:1px;background:var(--line)}
.phero .sec-title{margin-top:20px;font-size:clamp(34px,6vw,74px);line-height:1.02}
.phero .sec-lede{margin-top:22px;color:var(--muted)}
.phero .btn{margin-top:30px}
.phero-wrap{max-width:1400px;margin:0 auto;padding-inline:var(--pad)}

.section{padding-block:clamp(48px,7vw,104px)}
.section--bone{background:var(--bone);color:var(--ink)}
.section--bone p,.section--bone .sec-lede{color:var(--muted-ink)}
.section--ink2{background:var(--ink-2)}

.grid{display:grid;gap:clamp(14px,1.6vw,22px)}
.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}
@media(min-width:640px){.grid-4{grid-template-columns:1fr 1fr}}
@media(min-width:720px){.grid-2{grid-template-columns:1fr 1fr}.grid-3{grid-template-columns:1fr 1fr}}
@media(min-width:1000px){.grid-3{grid-template-columns:repeat(3,1fr)}.grid-4{grid-template-columns:repeat(4,1fr)}}

.card{position:relative;background:var(--ink-2);border:1px solid var(--line);border-radius:var(--r);padding:clamp(22px,2.4vw,32px);transition:border-color .35s var(--ease),background .35s,transform .5s var(--ease)}
.card:hover{border-color:rgba(234,243,254,.26);transform:translateY(-4px)}
.card h3{font-size:clamp(18px,1.5vw,22px);margin-bottom:10px}
.card p{color:var(--muted);font-size:15px}
.card--bone{background:#fff;border-color:var(--line-ink);color:var(--ink)}
.card--bone:hover{border-color:rgba(13,27,61,.28)}
.card--bone p{color:var(--muted-ink)}
.card--flare{background:var(--flare);border-color:var(--flare);color:#fff}
.card--flare h3,.card--flare p{color:#fff}
.card--flare p{color:rgba(255,255,255,.86)}
a.card{display:block}

.arrowlink{display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:600;color:var(--flare);transition:gap .35s var(--ease)}
.arrowlink:hover{gap:13px}

.prose{max-width:72ch}
.prose>h2{font-size:clamp(24px,2.4vw,34px);margin:44px 0 14px}
.prose>h3{font-size:clamp(19px,1.6vw,23px);margin:32px 0 10px}
.prose>p,.prose>ul,.prose>ol{color:var(--muted);margin-bottom:16px;font-size:16px;line-height:1.7}
.prose li{margin:8px 0;padding-left:26px;position:relative;list-style:none}
.prose li::before{content:"";position:absolute;left:2px;top:11px;width:7px;height:7px;background:var(--flare)}
.prose a{color:var(--flare);text-decoration:underline;text-underline-offset:3px}
.prose strong,.prose b{color:var(--bone);font-weight:700}

.checks{list-style:none}
.checks li{position:relative;padding-left:32px;margin:12px 0;color:var(--muted)}
.checks li::before{content:"";position:absolute;left:0;top:2px;width:19px;height:19px;border-radius:50%;background:var(--flare)}
.checks li::after{content:"";position:absolute;left:6px;top:7px;width:7px;height:4px;border-left:2px solid #fff;border-bottom:2px solid #fff;transform:rotate(-45deg)}
.checks--x li::before{background:var(--ink-3)}
.checks--x li::after{width:8px;height:8px;border:0;left:5.5px;top:6.5px;background:linear-gradient(45deg,transparent 43%,var(--muted) 43% 57%,transparent 57%),linear-gradient(-45deg,transparent 43%,var(--muted) 43% 57%,transparent 57%);transform:none}

.statgrid{display:grid;gap:clamp(16px,2vw,26px);grid-template-columns:repeat(2,1fr)}
@media(min-width:820px){.statgrid{grid-template-columns:repeat(4,1fr)}}
.stat-b{border-top:1px solid var(--line);padding-top:16px}
.section--bone .stat-b{border-top-color:var(--line-ink)}
.stat-b b{display:block;font-family:'Poppins',sans-serif;font-weight:800;font-size:clamp(34px,4.5vw,60px);letter-spacing:-.04em;line-height:1;color:var(--bone)}
.section--bone .stat-b b{color:var(--ink)}
.stat-b span{margin-top:10px;display:block;font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.section--bone .stat-b span{color:var(--muted-ink)}

/* forms */
.form{display:grid;gap:16px}
.form-row{display:grid;gap:16px}
@media(min-width:560px){.form-row{grid-template-columns:1fr 1fr}}
.field label{display:block;font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.field input,.field select,.field textarea{width:100%;padding:14px 16px;border-radius:var(--r);background:var(--ink-2);border:1px solid var(--line);color:var(--bone);font:inherit;font-size:15px;transition:border-color .3s,box-shadow .3s}
.field input::placeholder,.field textarea::placeholder{color:rgba(234,243,254,.32)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--flare);box-shadow:0 0 0 3px rgba(37,99,235,.16)}
.field select option{color:#000}

/* tables */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--r)}
.table-wrap table{width:100%;border-collapse:collapse;font-size:15px}
.table-wrap th,.table-wrap td{text-align:left;padding:14px 18px;border-bottom:1px solid var(--line)}
.table-wrap th{font-family:'Poppins',sans-serif;font-weight:700;font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--bone)}
.table-wrap td{color:var(--muted)}
.table-wrap tr:last-child td{border-bottom:0}

/* breadcrumbs */
.crumbs{padding-top:14px}
.crumbs ol{display:flex;flex-wrap:wrap;gap:9px;font-size:13px;color:var(--muted)}
.crumbs a:hover{color:var(--flare)}
.crumbs .sep{opacity:.4}
.crumbs .cur{color:var(--bone)}

/* generic interior reveal (separate from homepage's .reveal system) */
.rv{opacity:0;transform:translateY(22px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1 !important;transform:none !important}}

/* sticky mobile call bar */
.callbar{position:fixed;left:0;right:0;bottom:0;z-index:100;display:flex}
.callbar a{flex:1;display:flex;align-items:center;justify-content:center;gap:8px;padding:15px;font-size:14px;font-weight:600;font-family:'Poppins',sans-serif}
.callbar__call{background:var(--ink-3);color:var(--bone);border-top:1px solid var(--line)}
.callbar__cta{background:var(--flare);color:#fff}
@media(min-width:1080px){.callbar{display:none}}

/* interior pico helpers */
.eyebrow-block{margin-bottom:clamp(30px,4vw,54px)}
.split{display:grid;gap:clamp(30px,5vw,64px)}
@media(min-width:900px){.split{grid-template-columns:1fr 1fr;align-items:center}}
.muted{color:var(--muted)}
.center{text-align:center}
.mono-sep{color:var(--muted)}

/* interior: fixed-nav clearance (site-main already offsets; phero adds spacing only) */
.site-main{padding-top:74px}
.phero{padding-top:clamp(44px,6vw,84px)}
.callbar{}
@media(max-width:1080px){.site-main{padding-bottom:54px}}

.hidden{display:none !important}

/* nav dropdowns (exact menu from production) */
.nav-drop{position:relative;display:flex}
.nav-caret{font-size:9px;margin-left:5px;opacity:.7}
.nav-panel{position:absolute;left:0;top:calc(100% + 12px);min-width:252px;display:grid;gap:2px;background:var(--ink-2);border:1px solid var(--line);border-radius:8px;padding:8px;opacity:0;visibility:hidden;transform:translateY(8px);transition:opacity .28s var(--ease),transform .28s var(--ease),visibility .28s;box-shadow:0 34px 70px -34px rgba(0,0,0,.75);z-index:5}
.nav-panel--wide{grid-template-columns:1fr 1fr;min-width:460px}
.nav-drop:hover .nav-panel,.nav-drop:focus-within .nav-panel{opacity:1;visibility:visible;transform:none}
.nav-panel a{padding:9px 12px;border-radius:6px;font-size:14px;font-weight:500;color:var(--muted);transition:color .2s,background .2s}
.nav-panel a:hover{color:var(--bone);background:rgba(234,243,254,.07)}
.nav-panel .all{grid-column:1 / -1;color:var(--flare);font-weight:600;border-top:1px solid var(--line);margin-top:4px;padding-top:11px}

/* footer: brand + 4 columns (match production) */
.foot-grid{grid-template-columns:1.5fr repeat(4,1fr)}
@media(max-width:1080px){.foot-grid{grid-template-columns:1fr 1fr 1fr}}
@media(max-width:640px){.foot-grid{grid-template-columns:1fr 1fr}.foot-brand{grid-column:1 / -1}}

/* ==========================================================================
   MEDIA VISUALS + split page-hero
   ========================================================================== */
.media{position:relative;overflow:hidden;border-radius:12px;border:1px solid var(--line);background:linear-gradient(150deg,var(--ink-2),var(--ink-3));display:flex;align-items:center;justify-content:center;min-height:260px;aspect-ratio:16/11}
.media__grid{position:absolute;inset:0;background-image:linear-gradient(rgba(234,243,254,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(234,243,254,.05) 1px,transparent 1px);background-size:34px 34px;-webkit-mask:radial-gradient(85% 85% at 72% 18%,#000,transparent 80%);mask:radial-gradient(85% 85% at 72% 18%,#000,transparent 80%)}
.media__noise{position:absolute;inset:0;opacity:.35;background-image:radial-gradient(circle at 1px 1px,rgba(234,243,254,.08) 1px,transparent 0);background-size:5px 5px}
.media__art{position:relative;z-index:1;width:84%;max-width:440px}
.media__art .stroke{stroke:rgba(234,243,254,.5);stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round;fill:none}
.media__art .bars rect{fill:rgba(234,243,254,.2)}
.media__art .ln rect,.media__art .ln{fill:rgba(234,243,254,.5)}
.media__art .dot{fill:rgba(234,243,254,.55)}
.media__art .mflare,.media__art .mflare-f{fill:var(--flare)}
.media__art .mflare-s{stroke:var(--flare);stroke-width:2.5;fill:none;stroke-linecap:round;stroke-linejoin:round}
.media__label{position:absolute;left:18px;bottom:16px;z-index:2;font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.media--home,.media--target,.media--call{aspect-ratio:16/12}
.media--full{aspect-ratio:auto;min-height:340px}

/* split page-hero: copy + media */
.phero-split{display:grid;gap:clamp(30px,5vw,58px);align-items:center}
@media(min-width:900px){.phero-split{grid-template-columns:1.05fr .95fr}}
.phero-split .phero-copy{min-width:0}

/* media inside a normal section */
.media-band{display:grid;gap:clamp(28px,4vw,56px);align-items:center}
@media(min-width:860px){.media-band{grid-template-columns:1fr 1fr}.media-band.reverse{direction:rtl}.media-band.reverse > *{direction:ltr}}

/* interior CTASection: symmetric top/bottom padding (homepage .cta keeps top:0) */
.cta--pad{padding-top:var(--gap)}